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Affligem Retail off-trade POS

Category

Retail

Date

May 31, 2014

Client

Heineken International

Result

Aimed at redefining the mainstream ‘speciality beer’ category, this premium POS material was designed for maximum visibility. Taking cues from wine and whisky, a disruptive approach was developed to help consumers discover and explore the brand. A freelance project with Sunshine & Sausages. 3D modeling by Stephen Goalby.

Tags

POS, Product Design, Brand Language, Alcohol, Drinks

UA-73881819-1