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Amstel Core Expression

Category

Activation

Date

June 30, 2010

Client

Heineken International

Result

Building on the iconic heritage of the brand, a new visual language was developed. Using the traditional Dutch vaas (glass) and pay-off line (our beer) the communication platform was applied across all channels including bar interiors and football sponsorship. Worked on @ VBAT.

Tags

Brand Language, Posters, Signage, BTL, Alcohol, Drinks

credits

This project was carried out whilst employed at VBAT, who retain ownership of the client and assignment. The work shown here is an honest reflection of Jim’s involvement, and does not construed as an official offer. We’re just celebrating the creativity.

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