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De Bijenkorf in-store Communication

Category

Retail

Date

July 31, 2008

Client

De Bijekorf

Result

Re-brand for Dutch premium department store. Taking visual cues from it’s ‘beehive’ name, the hexagonal identity plays a key role in the brand. This was further brought to life through communication using rich materials with quality finishings. Worked on @ VBAT.

Tags

Branding, Identity, Retail Graphics, Premium FMCG

credits

This project was carried out whilst employed at VBAT, who retain ownership of the client and assignment. The work shown here is an honest reflection of Jim’s involvement, and does not construed as an official offer. We’re just celebrating the creativity.

UA-73881819-1