Gamma Retail Graphics
February 28, 2010
New retail formula for Dutch DIY market leader, creating a fully integrated approach. Harmonising the hardware fixtures with a contemporary graphic language, the approach aims to attract new consumers without alienating present core groups. Worked on @ VBAT.
Signage, BTL communication, literature, DIY
This project was carried out whilst employed at VBAT, who retain ownership of the client and assignment. The work shown here is an honest reflection of Jim’s involvement, and does not construed as an official offer. We’re just celebrating the creativity.