Genti Menswear Brand Language
Category
Activation
Date
March 31, 2009
Client
Secon Group
Result
Following the success of Gentiluomo’s re-positioning, the brand created spin-off label Genti. Aimed at a younger market, the brand language has energetic and cosmopolitan values, whilst the identity retains the Italian heritage. Worked on @ Michael Peters Group.
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Tags
Identity, Branding, Signage, Literature, Art-direction, Fashion
