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Genti Menswear Brand Language

Category

Activation

Date

March 31, 2009

Client

Secon Group

Result

Following the success of Gentiluomo’s re-positioning, the brand created spin-off label Genti. Aimed at a younger market, the brand language has energetic and cosmopolitan values, whilst the identity retains the Italian heritage. Worked on @ Michael Peters Group.

Tags

Identity, Branding, Signage, Literature, Art-direction, Fashion

UA-73881819-1