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Gentiluomo Menswear Brand Language

Category

Activation, Branding

Date

August 31, 2010

Client

Secon Group

Result

Re-positioning of Prada-bothering Italian fashion brand Gentiluomo. A new identity was developed to work across a range of cross-channel applications from neck-labels to in-store signage, and supported by seasonal image campaigns shot in various locations in Amsterdam. Worked on @ Michael Peters Group.

Tags

Identity, Branding, Signage, Literature, Art-direction, Fashion

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