Heineken Core Expression
August 31, 2010
Global roll-out of new communication platform “through the Heineken window” for one of the world’s largest beer brands, implemented across all BTL items. A wide range of concepts were developed, creating the bandwidth, along with the writing and production of brand guidelines. Worked on @ VBAT.
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Brand Language, Guidelines, BTL, Alcohol, Drinks
This project was carried out whilst employed at VBAT, who retain ownership of the client and assignment. The work shown here is an honest reflection of Jim’s involvement, and does not construed as an official offer. We’re just celebrating the creativity.