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Mariner Menswear Rebrand & Packaging

Category

Branding, Packaging, Top Level

Date

October 3, 2017

Client

Mariner

Result

This established Parisian-based brand was repositioned toward a younger audience. Aside from manufacturing premium underwear, the brand needed more attitude. Calling on a nautical theme, the new identity and language was paired with illustrated packs to offer a timeless approach. Designed in collaboration with Blind Faith, with illustrations by Wayne Fallon.

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Tags

Branding, Packaging, Menswear, Premium, French, Paris, Nautical

UA-73881819-1