Mariner Menswear Rebrand & Packaging
Branding, Packaging, Top Level
September 3, 2021
This established Parisian-based brand was repositioned toward a younger audience. Aside from manufacturing premium underwear, the brand needed more attitude. Calling on a nautical theme, the new identity and language was paired with illustrated packs to offer a timeless approach. Designed in collaboration with Blind Faith, with illustrations by Wayne Fallon.
Here’s how the identity concept was developed
Branding, Packaging, Menswear, Premium, French, Paris, Nautical