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Mozilla Open Innovation & AdStrategy sticker series

Category

Branding, Experimental, Illustration

Date

September 30, 2021

Client

Mozilla

Two assignments

1. Open Innovation

To celebrate their Open Innovation approach to tech, Mozilla needed a series of stickers and posters to graphically represent their values. Honing-in on the ‘Rebel Alliance’ phrase that was coined during a wordstorm session, we combined the Firefox and Mozilla graphics with a subtle nod towards a certain Sci-Fi movie. This ‘swag’ was a huge hit amongst staff and collaborators alike. A Reaction Chamber project.

Here’s how the concept was developed.

 

2. AdStrategy

The AdStrategy group are a user-agent team within Mozilla, who develop tech to help protect users from annoying ad practices. With a theme of ‘Lone Guardian’ coupled to an existing Kangaroo mascot, we were asked to develop a sticker that has a Dune-esque feel. A Reaction Chamber project.

Here’s how the concept was developed.

Tags

Retouching, Manipulation, Photoshop, Advertising, Visualising, Wacom, Murals, Large format

Credits

UA-73881819-1