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TomTom Visual Identity Concept

Category

Packaging

Date

November 30, 2012

Client

TomTom

Result

A rejuvenated brand styling concept, aimed at a lifestyle-driven younger audience. With a brand promise of ‘Freedom to move’, the overall tonality is based around individuality, using a series of contour lines as a foundation. Designed in collaboration with Rise Branding.

Tags

Packaging, POS, Posters, Literature, Automotive, Electronics

UA-73881819-1