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Trixter Fitness Rebrand

Category

Branding, Top Level

Date

January 31, 2014

Client

Trixter

Result

Trixter produce realistic total body exercise bikes, combining physical movement with digital simulators. We were approached by the CEO to develop a rebrand concept that combined the super premium aesthetic a with mountain bike attitude. The natural tension and contrast this evokes is evident in the central character of the brand name. A Reaction Chamber project.

Tags

Identity, Branding, Sport

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