Affligem Retail off-trade POS
Category
Activation, Retail
Date
May 31, 2014
Client
Heineken International
Result
Aimed at redefining the mainstream ‘speciality beer’ category, this premium POS material was designed for maximum visibility. Taking cues from wine and whisky, a disruptive approach was developed to help consumers discover and explore the brand. A freelance project with Sunshine & Sausages. 3D modeling by Stephen Goalby.
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Tags
POS, Product Design, Brand Language, Alcohol, Drinks
credits
This project was developed as a freelance assignment for Sunshine & Sausages, who retain ownership of the client and assignment. The work shown here is an honest reflection of Jim’s involvement, and does not construed as an official offer. We’re just celebrating the creativity.
