CTEK Moving with the times Ad Campaign
Category
Retouching, Top Level
Date
September 28, 2021
Client
CTEK
Agency briefing
Observation
Life was so much more convenient and sustainable in the days of the horse-drawn carriage, when the horse was fed and watered at its destination before setting off again refreshed.
Idea
Keep moving with the times.
Specifics
I was asked to re-create an 18th century style painting of a horse drinking from a trough. The scene was paired with a car being electrically charged. The horse and setting needed synergy (lighting and perspective) with the car scene, all of which were digitally rendered.
Here is a behind the scenes look into how the paintings were created.
Tags
Retouching, Manipulation, Photoshop, Advertising, Visualising, Wacom
Credits
This project was carried out as a freelance assignment for Bunker and Mellor Smith, who retain ownership of the client and employed Jim’s services as a sub-contractor.
