Gamma Retail Graphics
Category
Retail
Date
February 28, 2010
Client
Gamma
Result
New retail formula for Dutch DIY market leader, creating a fully integrated approach. Harmonising the hardware fixtures with a contemporary graphic language, the approach aims to attract new consumers without alienating present core groups. Worked on @ VBAT.
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Tags
Signage, BTL communication, literature, DIY
credits
This project was carried out whilst employed at VBAT, who retain ownership of the client and assignment. The work shown here is an honest reflection of Jim’s involvement, and does not construed as an official offer. We’re just celebrating the creativity.
