IWC Schaffhausen Big Pilot Murals
Category
Retouching, Top Level
Date
September 28, 2021
Client
IWC Schaffhausen
Result
To promote their flagship Big Pilot, the Swiss luxury watchmaker hit the road with a groundbreaking roadshow exhibition, styled as shipping containers and packed with technology. The upcoming tour was advertised using anamorphic murals, which focused on the product when viewed at just the right angle.
Working with the mural artists we developed the concept and final digital compositions, which were then meticulously recreated in situ.
Check out this incredible footage to see how the murals came to life.
Tags
Retouching, Manipulation, Photoshop, Advertising, Visualising, Wacom, Murals, Large format
Credits
This project was carried out as a freelance assignment for Mural Republic, who retain ownership of the client and employed Jim’s services as a sub-contractor.
