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Mariner Menswear Rebrand & Packaging

Category

Branding, Packaging, Top Level

Date

September 3, 2021

Client

Mariner

Result

This established Parisian-based brand was repositioned toward a younger audience. Aside from manufacturing premium underwear, the brand needed more attitude. Calling on a nautical theme, the new identity and language was paired with illustrated packs to offer a timeless approach. Designed in collaboration with Blind Faith, with illustrations by Wayne Fallon.

Here’s how the identity concept was developed

Here’s how the packaging range was developed 

Tags

Branding, Packaging, Menswear, Premium, French, Paris, Nautical

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UA-73881819-1